underpin everything we do – from ensuring rigorous safety standards in the development and manufacture of new medicines to interacting ethically with healthcare professionals, patient groups and political stakeholders. How we do things is just as important as what we do. We have designed our values-based culture to ensure we put patients and consumers first every time.
As well as our Code of Conduct, we adhere to a global Code of Practice for Promotion and Customer Interactions. This ensures our scientific engagement and marketing activity is driven by our values and all promotions are accurate and identified as such. By modernizing our behavior we hope to provide greater clarity around our interactions with healthcare professionals and stronger confidence in our commitment to put patients and customers first.